Good photos do more selling than any description. Here's how to shoot a listing buyers actually trust — and reply to faster.
Natural light near a window beats a flash every time. Turn the overhead lights off, face the item toward the window, and shoot in the morning or late afternoon when the light is soft. No filters — buyers want the real colour.
A plain wall, a clean floor or a tidy table is all you need. Clutter makes a buyer wonder what else you haven't mentioned. One clear hero shot up front does most of the work.
A photo of the scratch builds more trust than a listing that looks too perfect. Buyers reward honesty by turning up and paying the asking price. Hide a fault and you'll just argue about it at the door.
Front, back, the label, and a close-up of any wear. For anything electronic, a photo of it switched on says more than a paragraph. Four honest shots beat ten arty ones.